Alex and Ani

Alex and Ani is an American jewelry brand founded in 2004 in Rhode Island and best known for its expandable wire bangle with sliding charms, a format that has become the product signature. The catalog includes bangles, necklaces, earrings, rings, and anklets across fashion, licensed collaborations (Disney, Harry Potter, NFL, NBA, Star Wars, Peanuts), birthstones, religious motifs, and cause-partner collections (Breast Cancer Research Foundation, St. Jude, The Trevor Project). Materials are often recycled brass or sterling silver with proprietary finishes such as Russian Gold and Rafaelian Silver, and most pieces are made in the United States, which the brand markets as a sourcing and sustainability pillar. Price points cluster in the USD 28 to USD 75 range for bangles and climb through the higher sterling silver and 14k lines.

The buyer base is broad: gift shoppers picking up birthstone or charm bracelets, fans collecting Disney and sports licensed pieces, and loyalists buying cause-partner releases. After a 2021 Chapter 11 restructuring, the brand re-emerged under new ownership and has rebuilt around ecommerce and a leaner retail footprint. For affiliates the hook is entry-level pricing that lowers conversion friction, licensed pop-culture content that drives search demand, and a strong gifting rhythm around Mother's Day, graduation, and holidays. Comparison content against Pandora charm bracelets also brings steady traffic.

Alex and Ani runs its affiliate program across multiple networks rather than a single in-house portal. CJ Affiliate, ShareASale, and Rakuten Advertising all list the brand, with CJ historically the primary route for US publishers. Publishers apply by creating an account on the relevant network, searching for Alex and Ani in the advertiser directory, and submitting a join request; the brand reviews for fit (fashion, lifestyle, fandom, cause content). Some discovery tools also list Alex and Ani on Skimlinks and Impact Radius, though publishers should confirm which instance is currently paying before committing content.

Commission is typically 8% on new customer sales per the publicly cited listings (Yazing prenegotiates the same rate and passes 100% through, which is consistent with the underlying network offer). Cookie duration is 30 days on most networks. Payouts follow whichever network the publisher uses: CJ pays monthly on a net-20 cycle with direct deposit, check, or Payoneer and the USD 50 or USD 100 minimums; ShareASale pays monthly on the 20th with a USD 50 minimum; Rakuten pays on a net-60 cycle. Self-referrals, returns, and coupon-site traffic are excluded under standard terms across all three networks.