Briogeo

Briogeo is a haircare brand founded in 2013 by Nancy Twine and acquired by Wella Company in 2022. Product lines are organized by hair concern — Don't Despair, Repair! for damage, Curl Charisma for curls and coils, Scalp Revival for scalp care, Be Gentle, Be Kind for sensitive scalps, and Color Me Brilliant for color-treated hair — with a catalog spanning shampoos, conditioners, deep-conditioning masks, scalp scrubs, hair oils, styling creams, and leave-ins. Formulas are positioned as sulfate-, silicone-, paraben-, phthalate-, DEA-, and mineral-oil-free, and the brand was one of the first Black-founded haircare labels to reach prestige scale at Sephora.

Distribution covers briogeohair.com, Sephora (a large wholesale channel), Ulta, Amazon (authorized), Nordstrom, and international prestige retailers. Price points sit in the USD 15-40 range per SKU with bundles reaching USD 80-100, which keeps the AOV modest but volumes high in the haircare category. The customer base skews toward textured-hair, scalp-care, and clean-haircare audiences, making the brand a strong fit for curl creators, scalp-health content, post-color damage-repair editorial, and textured-hair community publishers. The Wella acquisition expanded manufacturing capacity and global distribution without changing the founder's clean-formula positioning, which has kept the program's creator base stable.

Briogeo runs its affiliate program on Impact.com. Publishers apply through the campaign promo signup link (app.impact.com/campaign-promo-signup/Briogeo.brand), which routes into Impact's standard contract onboarding. The Briogeo team reviews applications for audience fit — curl, clean-beauty, textured-hair, and haircare creators are the sweet spot — and approves eligible publishers into the program contract. Approved affiliates get product feeds, banners, deeplinks, seasonal promo codes, and reporting inside the Impact dashboard.

Commission is 3% per sale with a 30-day click-to-conversion cookie per the public Impact advertiser listing and third-party trackers (LinkClicky, FlexOffers, Shopper). The 3% rate is on the low end for prestige haircare, though some listings reference 5-10% payout bands for negotiated top-performer contracts, which Impact's contract model allows. Commissions validate after a standard locking window (30-60 days depending on Briogeo's return cycle) and pay monthly once the Impact account balance clears USD 10 via ACH, PayPal, or wire transfer. Tax forms and reporting run through Impact rather than Briogeo directly. Self-referrals, coupon-site arbitrage, and heavily promo-stacked orders are excluded per Impact's standard program contract.