Casper

Casper is one of the original direct-to-consumer mattress brands, launched in 2014 and now operating across the US and Canada after being taken private by Durational Capital in 2022. The catalog covers The Original Casper, Snow, Nova Hybrid, Wave Hybrid, and Dream foam and hybrid mattresses (queen prices roughly USD 995 to USD 3,295), plus pillows, cooling sheets, mattress protectors, adjustable bases, platform beds, and a dog bed line. Most mattresses ship compressed in a box with free shipping and carry a 100-night sleep trial and a 10-year limited warranty; higher-tier Snow and Wave models add phase-change cooling layers and gel pods. Casper is also sold in Target, Costco, and its own retail stores, so it has strong brand recognition that helps content affiliates pre-qualify readers.

Typical buyers are US and Canadian shoppers replacing a first adult mattress, hot sleepers upgrading to the Snow or Wave line, couples wanting a motion-isolating hybrid, or renters who want a bed-in-a-box delivery without a traditional mattress-store visit. Comparison content against Purple, Nectar, Saatva, Tuft and Needle, and Helix works well because Casper occupies the established mid-premium slot. Affiliate payout rates are modest versus pure-digital verticals, but the average order value is high (roughly USD 1,200 to USD 2,500 including accessories), which keeps per-conversion revenue reasonable. Casper also runs frequent seasonal sales and bundle promotions, giving publishers fresh offer hooks throughout the year.

Casper's affiliate program runs on Impact as the primary network and is syndicated through FlexOffers, Sovrn, Skimlinks, and Partnerize for publishers who prefer those networks. The direct signup is app.impact.com/campaign-promo-signup/Casper.brand; existing Impact publishers can apply from inside the marketplace. Approved affiliates get tracking links, deeplinks, creative assets, a product feed, and a dedicated account manager for content and review sites.

Commissions are paid on a percent-of-sale basis: roughly 2-5% per order on Impact per Casper's advertiser listing and partner pages, with FlexOffers publishers seeing a sliding scale of 4.2-8.4% by order value, Sovrn listing up to 2-20%, and Skimlinks sitting around 1.8% for standard placements. Cookie duration is 30 days across networks. Commissions validate on Impact's standard locking cycle, typically one month after the order is placed to account for the 100-night trial and returns, and then pay monthly via ACH, PayPal, wire, or paper check with Impact's configurable minimum (default USD 10). Self-referrals, trademark bidding, coupon-site traffic without approval, and returns inside the 100-night trial are excluded.