Dollar Shave Club

Dollar Shave Club is a direct-to-consumer grooming brand founded in 2011 and acquired by Unilever in 2016 for about USD 1 billion, then sold to Nexus Capital in 2023. The product line centers on the Starter Set and Handle + Blade subscriptions (4-blade, 6-blade, and executive razor handles), plus shave butter, post-shave cream, body wash, bar soap, deodorant, and a small hair-care range. Customers pick a cadence (every 1, 2, 3, or 4 months), skip or swap shipments from the member dashboard, and get new blades mailed without having to remember a reorder date. US operations ship out of Los Angeles; a smaller UK range is also sold direct.

The buyer is the reader who grew up hearing the original viral YouTube ad and wants a predictable grooming bill in the USD 5-USD 15 per-box range rather than the USD 30+ retail price on Gillette or Harry's multipacks at a pharmacy. The brand now leans on blade quality, skin-care bundles, and the subscription pause/skip flow rather than the original low-price hook. For content creators the angles that convert are the trial starter set (usually under USD 5), blade-on-blade head-to-heads against Harry's and Gillette, and grooming-routine or gift guides around Father's Day. Customer support, delivery schedule tweaks, and the returns policy all run through the member account rather than retail stores.

The Dollar Shave Club affiliate program runs on Impact (impact.com) and is managed by JEBCommerce as the agency-of-record. Publishers apply through the Impact marketplace or via dollarshaveclub.com/affiliate-program, which routes into the Impact application. Impact handles tracking links, deeplinks, banners, product feeds, coupons, and reporting; approval typically takes a few business days. A separate Superfiliate-hosted refer-a-friend program (customer credit) exists and is not the cash affiliate route.

Payouts are a mix of percent-of-sale and flat CPAs depending on SKU: roughly 8% of order value on general merchandise, with fixed bounties such as USD 1.60 on the 6 Blade Starter Kit and USD 4.80 on Shave Essentials starter boxes per public FlexOffers and Lasso listings. The cookie window is 30 days from click to purchase. Commissions lock on Impact's standard validation cycle (usually 30-60 days after the order posts, to cover refunds and chargebacks), after which Impact pays monthly via ACH, PayPal, wire, or check, subject to Impact's USD 10 minimum. Excluded traffic includes self-referrals, coupon sites running non-approved codes, and incentivized clicks.