General Assembly

General Assembly is a tech training provider for working professionals, career changers, and employers building digital skills. Its current course catalog centers on AI, data analytics, UX and UI design, software engineering, product management, marketing, IT, and machine learning. Learners can take short workshops, structured courses, or grouped pathways, while companies use GA for team training, AI Academy work, and professional services. The catalog is now heavily framed around applied AI, which changes the pitch from classic bootcamp discovery to workplace skill development.

The product is useful when a reader wants instructor-led practice instead of an open-ended course library. A marketer can take an AI workshop, a product manager can build AI-first product skills, a designer can sharpen UX portfolio work, and an employer can train a department rather than reimburse scattered individual courses. GA also points to a large alumni base, live online formats, and its Adecco Group ownership, which gives the brand a workforce-training angle. Affiliate content should focus on audiences with immediate course intent, not broad lifelong-learning traffic.

General Assembly's affiliate page sends applicants to Partnerize. Approved partners access tracking links, images, and copy in the affiliate platform, then share GA courses and workshops through channels such as reviews, course directories, content sites, email, owned social communities, affiliate networks, coupon or deal sites, and employee benefit platforms. Search bidding requires approval through GA's affiliate contact. Because GA's admissions team handles course enrollment after a lead comes in, publishers are mainly driving qualified interest rather than closing tuition payments themselves.

The public terms list USD 45 per course lead and 10% per workshop enrollment. GA says course leads are eligible in its listed countries and states, while workshop enrollments use last-touch attribution with a 30-day click window. Actions for a month lock in the first 10 days of the next month, and payment is then made within the following 30 days. Public pages do not name a payout rail or minimum payout, so those fields stay blank.