Herbivore Botanicals

Herbivore Botanicals is a Seattle-based natural skincare brand founded in 2011 by Julia Wills and Alexander Kummerow, and majority-acquired by Amyris in 2021. The line centers on plant- and mineral-based formulas that skip synthetic fragrances, sulfates, PEGs, and petrochemicals, with hero SKUs like the Blue Tansy AHA + BHA Resurfacing Clarity Mask, Pink Cloud Rosewater Moisture Creme, Bakuchiol Retinol Alternative Serum, Emerald Deep Moisture Glow Oil, and the Coco Rose body scrub and lip polish. Packaging is built around recyclable glass jars and soft-toned labeling that translates well on Instagram and Pinterest, which is where much of the brand's audience discovery happens.

Distribution covers herbivorebotanicals.com, Sephora (a large wholesale channel), Credo, Follain, Amazon (authorized), Revolve, and international beauty retailers. Price points sit in the USD 20-80 range per SKU, with sets and bundles reaching USD 100-150, giving affiliates a reasonable average order value in the clean-beauty niche. The brand's natural-formula positioning, vegan and cruelty-free certifications, and visual aesthetic make it a consistent fit for clean-beauty creators, wellness editorial, sustainability-focused review sites, and Pinterest-first skincare content. The Impact.com affiliate program supports all of these channels with product feeds, deeplinks, and coupon promotions timed to seasonal sales.

Herbivore Botanicals runs its affiliate program on Impact.com, migrated from earlier placements on ShareASale and Skimlinks. Publishers apply through the herbivorebotanicals.com/pages/affiliates page, which routes into Impact.com's standard contract-based onboarding. The Herbivore affiliate team reviews applications for audience fit (clean beauty, skincare, wellness, lifestyle) and approves eligible publishers into the program contract on Impact. Approved affiliates get product feeds, banners, text links, deeplink generators, and reporting through the Impact dashboard.

Publicly referenced commission rates cluster around 4-10% per sale, with some third-party trackers citing tier uplifts and bonuses for top-performing publishers — consistent with Impact's contract-based model where the brand can configure multiple action groups and performance tiers. Cookie duration runs 30 days on Impact's default setup. Payouts follow Impact's standard cycle: commissions validate after a locking period (typically 30-60 days depending on the brand's return window), then pay monthly once the account balance reaches the USD 10 Impact minimum via ACH, PayPal, or wire transfer. Tax forms (W-8/W-9) and reporting live inside Impact, not Herbivore directly. Self-referrals, coupon-site arbitrage, and promo-stacked orders are excluded per Impact's standard contract terms.