Identity Guard

Identity Guard is a US consumer identity theft protection product operated by Aura (the same parent that owns Aura.com), built on an AI risk engine originally developed with IBM Watson. The Value, Total, and Ultra tiers layer monitoring services on top of each other: dark web scans across forums, pastes, and stolen-credential dumps, three-bureau credit monitoring and monthly VantageScore updates on upper tiers, bank and 401(k) takeover alerts, home-title and court-record monitoring, public-records and social-insights checks, and on Ultra a password manager and safe browsing VPN. Every plan includes up to USD 1 million identity theft insurance underwritten through AIG and 24/7 US-based recovery case managers. Pricing runs about USD 8.99-USD 29.99 per month for individuals and USD 14.99-USD 39.99 for family coverage, typically with a 14-30 day free trial or a first-year discount.

Typical buyers are US consumers who have received a breach notification, caregivers protecting elderly parents, parents enrolling kids in KidSafe coverage, and employers offering identity benefits. Identity Guard shows up on every major review list (CNET, PCMag, Forbes Advisor, NerdWallet, Consumer Affairs) as a direct alternative to LifeLock, Aura's own consumer plan, and IdentityForce. For affiliate content the hooks are clear: head-to-head comparisons with LifeLock and Aura, family-plan walk-throughs, credit-monitoring coverage breakdowns, and breach-response tutorials. The AI-assisted alerts and the USD 1 million insurance backstop are the recurring conversion points in review content.

Identity Guard's affiliate program runs on Impact.com under Aura's advertiser account (Aura also owns the Aura.com affiliate listing). Publishers apply via the Impact marketplace page at impact.com/campaigns/identity-guard/, submit site and audience details, and Aura's partnerships team reviews each application manually. Approved publishers get tracking links, banners, landing-page deeplinks, a product feed, and access to promo creatives tied to seasonal offers (Tax Day, back-to-school, Cyber Week) through the Impact dashboard.

Commissions are paid per qualified new subscription with rates tiered by plan: public listings show USD 20 for entry-level Value plans, up to around USD 40 for Ultra and family plans. Cookie window is 30 days. Commissions lock after Impact's standard 30-60 day validation period, which covers trial-to-paid conversion and any refund window; payouts then run on Impact's scheduled monthly cycle via direct deposit, PayPal, wire transfer, or check, with publisher-configurable thresholds starting at USD 10. Self-signups, coupon-only traffic, and incentivized clicks are excluded, and renewals do not pay. Publishers can run paid search on non-brand terms but must follow Aura's PPC and trademark bidding rules published inside the Impact program terms.