Incogni

Incogni is a data removal service launched in 2022 by Surfshark, the cybersecurity company best known for its VPN. The service targets US, UK, EU, Canadian, Australian, and Swiss data brokers, sending opt-out requests under CCPA, GDPR, and analogous regional laws to more than 270 people-search and marketing data aggregators including Spokeo, BeenVerified, Whitepages, Radaris, Intelius, MyLife, and a long tail of marketing data firms. Subscribers get a dashboard showing each broker's status (pending, received, completed), a count of data points removed, and automatic re-requests every few months since brokers frequently relist. Individual plans run about USD 6.49 per month on an annual bill (USD 77.88/year) and USD 13.18 monthly; a Family plan covers up to four people and the Unlimited tier adds custom removal requests to arbitrary sites.

Typical buyers are Surfshark VPN users upgrading into a full privacy stack, US and European consumers pursuing GDPR or CCPA-style rights at scale, journalists and activists reducing personal exposure, and parents cleaning up children's digital footprints. For affiliate creators Incogni is a natural pairing with VPN content, data-broker explainers, and privacy-focused comparison posts against DeleteMe, Optery, Privacy Bee, and Kanary. The product's documentation of exact laws used and per-broker progress is easy to show in video and screenshots, which converts well in privacy-skeptical audiences who want proof the opt-outs actually fire.

Incogni runs its affiliate program in-house through Surfshark's partnerships stack at incogni.com/affiliate-program. Publishers apply with website URL, audience details, and promotion plan; the Surfshark partnerships team reviews each application and typically responds within a few business days. Approved publishers get a HasOffers-based dashboard, tracking links, banners, comparison tables, seasonal promo codes, and access to the same partner managers who run the Surfshark VPN program. High-volume publishers negotiate custom CPA and bonus structures directly.

Commission is up to 100% of the referred customer's first payment on most plans, which translates to roughly USD 6 for the cheapest monthly sale up to USD 13 or more for the higher-priced monthly and family tiers, with additional recurring payouts on subsequent renewals at a reduced rate (commonly cited at 20%). Cookie window is 30 days from last click. Because Incogni honors a 30-day money-back guarantee on all plans, commissions are held for 31 days after the subscription date, then validated and released on Surfshark's monthly cycle via PayPal or wire transfer once the publisher balance clears the USD 50 minimum. Self-signups, coupon-site traffic, trademark PPC bidding on Incogni and Surfshark brand terms, and incentivized clicks are excluded under the standard partner terms.