Kendra Scott

Kendra Scott is a fashion jewelry and lifestyle brand founded in Austin, Texas in 2002 and now headquartered there with more than 140 standalone retail stores across the United States. The catalog centers on signature color-stone pieces (Elisa necklace, Elle earrings, Danielle statement earrings) along with a deep assortment of rings, bracelets, engravable pieces, bridal and wedding jewelry, fine gold and diamond lines, and home decor and gift items. Price points span roughly USD 50 to USD 250 for fashion jewelry and climb higher for the 14k gold Fine and bridal lines, which gives affiliates a broad range of cart values across gifting, bridal party, and everyday wear use cases.

The buyer base skews toward women aged 18 to 45 shopping for themselves or for gifts, with strong pull around Mother's Day, Valentine's, graduation, bridal, and holiday. Customization is a differentiator: the Color Bar lets shoppers swap stones and metals on many signature settings, and several lines are engravable, which drives basket size and reduces returns. Philanthropy is a brand pillar (roughly 5% of net profits go to the Kendra Scott Foundation and local partners), and the company runs regular in-store Kendra Gives Back events with charity partners. For publishers, the hooks are gift guides, bridesmaid and wedding content, sorority and college coverage, and seasonal birthstone posts tied to the signature gemstone lineup.

The Kendra Scott affiliate program runs primarily through Rakuten Advertising (formerly LinkShare), with a secondary syndication on FlexOffers for US publishers who prefer that network. Publishers apply through Rakuten's publisher portal at rakutenadvertising.com/affiliate, complete the publisher profile including site details, traffic, and audience, and then request to join the Kendra Scott advertiser. The advertiser team reviews applications for brand fit (fashion, lifestyle, bridal, gift content) and approved publishers get deeplinks, banners, product feeds, and access to promotional calendars inside Rakuten's dashboard.

Commission is 8% on qualifying sales across most listed sources, with a 30-day cookie window through Rakuten. Rakuten pays publishers on a net-60 monthly cycle via direct deposit, check, or Payoneer (regional variations apply), subject to a USD 50 minimum threshold. Self-referrals, returns, cancellations, and gift card purchases are excluded under standard terms. Publishers should note that exact cookie length is set by the advertiser inside Rakuten (Rakuten itself does not mandate a network-wide duration), so the 30-day figure should be reconfirmed on joining, and commission can vary seasonally for promoted collections.