Leadfeeder

Leadfeeder is a B2B website visitor identification and lead-generation product for demand generation managers, SDR leaders, revenue operations teams, and agencies that work with sales pipeline data. The product reveals which companies visit a website, connects those visits to firmographic and intent signals, and helps teams decide which accounts deserve marketing follow-up or sales outreach. Dealfront has now folded its broader data products under the Leadfeeder brand, so the current product goes beyond the older web-visitor-only use case.

In practice, marketers use Leadfeeder to separate anonymous traffic from high-fit company visits, build audiences for campaigns, and measure whether paid or organic activity is attracting the right accounts. Sales teams use the same signals to score accounts, sync enriched company records into CRMs such as Salesforce, HubSpot, Pipedrive, Zoho, and Microsoft Dynamics, and trigger alerts when priority accounts return to the site. It is most useful when a B2B company already has meaningful website traffic but needs clearer account-level intent before form fills or demo requests arrive.

Leadfeeder's official partner page lets applicants choose several routes, including an affiliate option for people who recommend Dealfront and Leadfeeder to their audience. The affiliate signup route points to leadfeeder.partnerstack.com, where applicants join the program, receive a referral link after acceptance, and promote Leadfeeder to marketers, sales teams, agencies, or B2B operators who need website-intent data.

The public Leadfeeder page confirms affiliate commissions on successful referrals, but it does not publish the cash amount, revenue share percentage, validation period, or minimum payout. The PartnerStack portal states that referral cookies last 90 days and reset after a repeat click, with commissions calculated at month end and made available the following month. PartnerStack lists PayPal and Stripe cash-out options, while alternative methods may be available in non-PayPal regions.