Onnit

Onnit is an Austin-based wellness and fitness brand that launched in 2010 with the Alpha BRAIN nootropic and expanded into a broader catalog covering supplements (Shroom TECH Sport, Total Human packs, MCT oil, New Mood, protein), functional foods, and unconventional fitness equipment including primal-shaped kettlebells, steel maces, Battle Ropes, and suspension trainers. The brand was acquired by Unilever in 2021 and now operates as a Unilever Prestige subsidiary, which broadened distribution into Target, Amazon, and mainstream grocery while keeping onnit.com as the direct-to-consumer flagship with subscribe-and-save bundles. Pricing sits in the premium tier (Alpha BRAIN runs roughly USD 35-80 depending on count), supported by a 90-day keep-it money-back guarantee.

The customer base is eclectic by supplement-brand standards: Joe Rogan listeners who first heard about Alpha BRAIN on JRE, MMA and BJJ athletes tied to the Onnit gym in Austin, biohackers experimenting with nootropic stacks, and general wellness buyers picking up MCT oil, magnesium, or protein. That audience mix gives creators in fitness, biohacking, combat sports, and men's wellness natural hooks to recommend the catalog. The fitness-gear side (kettlebells, maces, bodyweight programs) pays the same commission as supplements, which is useful for home-gym content that would otherwise be limited to Rogue or Amazon Associates payouts.

Onnit's affiliate program runs on Impact.com (formerly Impact Radius). Publishers apply via onnit.com/pages/affiliate-program, which routes into Impact's campaign signup page. Impact reviews the publisher profile and Onnit approves the partnership; approved affiliates get tracked deeplinks, banners, a product catalog feed, and access to coupon codes inside the Impact dashboard. Creator and influencer applicants often go through a separate ambassador track managed by Onnit's partnership team rather than the self-serve publisher path.

Commission is 15% Universal Commission on qualifying sales plus a USD 10 bounty per trial signup, with a 45-day click-to-conversion window. Commissions validate on Impact's standard locking cycle (typically 30-60 days after the action) and pay on Impact's monthly cadence. Payout rails include ACH direct deposit, PayPal, BACS, and wire transfer, with the default minimum set at USD 10 and publisher-configurable thresholds above that. Self-referrals, coupon-site extensions, and content that violates Onnit's brand guidelines (medical claims, regulated disease treatment claims) are excluded. Unilever's ownership has not changed the payout mechanics, and the Impact campaign remains the authoritative route.